About Equi-N-ice

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Equiplus was established in 2001 by Kay Russell  and was origianlly a clothing company for riding clothes. 

But the direction of the company was to change course when Kay had an 'eureka' moment. 

Kay has always been involved with competition horses in both Eventing and Horse Racing. It was this insight that led, first to the development of Equi-N-icE and later to Physicool.